Reginald “Presto” Preston III

Raiser of the bar and Keeper of the Goal

Reginald , or Presto for short, wasn’t just born in Arlington, TX he was forged there! Standing at just over 5ft tall, his magnificent frame acts as kryptonite to any hockey puck or crushed beer can that would attempt to defile the Official Hockey Goal of Rabbit Hole Brewing. Presto doesn’t speak much, but what he lacks as a linguist he makes up for in sheer stopping power. You may have seen Presto at your favorite bar, holding down the goal at a 561 Shoot Out. He is a very social animal and loves taking pictures, watching hockey, and most of all talking about craft beer. He supports the RHB sales staff whenever he can at pint nights, tap takeovers, and various events; you may even see him at a bar near you in the near future.

Matt Morriss

Founder, Brewmaster, Janitor

Matt discovered the world of artisanal beers just after college, as the burgeoning craft beer movement was just finding its way to Texas. An engineer by training with a degree from Texas A&M, he spent 17 years as a software developer while independently honing his appreciation and respect for the brewing craft, as both a home brewer and a BJCP certified beer judge. He has been brewing for 9 years, winning numerous regional and national awards and judging in countless competitions. In 2012 he completed the Siebel Institute World Brewing Academy Concise Course in Brewing Technology. His favorite styles have tended toward the old-world German varieties, with Altbier being chief among them. Matt also has far too many beer glasses cluttering his kitchen, and secretly wonders if one of the ‘s’ in his last name is silent.

Tom Anderson

Founder, Hatter, Janitor

Born in New Jersey, Tom received a Bachelor of Science degree in Engineering from the University of Scranton in Scranton, PA (before the Office made it popular) in 1993.  He began homebrewing shortly thereafter and quickly discovered a love for both the science and the art of the craft. His forays into the use of new ingredients and combinations in beer recipes have led him to many unique concoctions. Now residing in Fort Worth, Tom is now working hard to ensure that Rabbit Hole Brewing goes above and beyond classic styles for Texas beer lovers. Tom’s ultimate goal is to brew a beer at the speed of light and be able to drink it and sell it before he comes up with the recipe. The only real problem is how to get TABC label approval…

Laron Cheek

Founder, Prophet, Truck Driver

Laron was born in the small west Texas town of Floydada. After graduating from High School, he spent six years in the United States Marine Corps, doing three tours in the Persian Gulf and one tour in Somalia. After his honorable discharge, he moved to the DFW area where he eventually got his degree in Computer Information Systems from DeVry University. His love of craft beer began in 1996 when a friend insisted he “try something new”. Laron dabbled in homebrewing, but quickly realized he was much better at tasting beer than creating it. Laron brings experience in management, sales, and Human Resources to the brewery. His focus is sales, marketing, and distribution. But if you have a chance to ask him, Laron will almost certainly tell you, “I just drive the truck.”

John Lammers

Jack of Clubs

Born in Baytown (just outside of Houston, TX), John has lived all over the Lone Star State. He received 3 Bachelor of Science degrees from the Rawls College of Business at Texas Tech University in 2009. He has been involved in the restaurant and bar community since he graduated High School and has held most every position you could think of regarding the operation of a bar, public house, and/or speakeasy. John has amassed a very impressive tie collection from professional sales and management positions he has held over the years, which Laron likes to nail to our brewery walls to remind Jack ‘he is now using his powers for good.’ Recently a family move has taken Jack to South Korea, where spends his days as our “Jack of Clubs,” and international correspondent. Meaning that he now uses his extensive knowledge of the industry and sales to assist the Rabbit Hole Brewing Sales team from a 26th floor high-rise in downtown Seoul! It was not uncommon to find Jack hanging from the rafters at the brewery when he had one energy drink too many. The rest of the staff are still trying to find a broom handle long enough to scrape him off the ceiling when he returns and is having too much fun at the office.

Jim Inskipt


Raised in Oakdale, outside of Pittsburgh PA, upon graduating high school Jim joined the United States Air Force and spent the next 25 years in service to our nation before retiring in October 2014. Spending his first 10 years as a medic and the last 15 in recruiting he brings tremendous experience in sales, management and leadership to Rabbit Hole Brewing. A fan of the brewery before he retired, he jumped at the chance to work with us and is truly dedicated to elevating our brewery in the marketplace while enthusiastically growing as many Rabbit Hole Brewing fans as he can. As the brewery’s Gryphon, you will find a friend in him much as Alice did in her travels – with only slightly less confusion.

Kaci Cross


Born and raised by muggles in Fort Worth, Texas, Kaci graduated from Trinity University in San Antonio with a degree in biology. During her adventures since, she had found a love of craft beer and the people in the craft beer industry. Just as Alice curiously followed the white rabbit, Kaci’s inquisitiveness has led to home brewing and now working as a sales rep as our newest Sales Rep in the Dallas area. Eager for the chance to hear your story and to spread the word about Rabbit Hole, perhaps over a pint, she promises to be a better conversationalist than the hatter and the hare. Expect to see Kaci out and about in the Dallas area soon!

Jeff Flavin

Tap Room Manager/Wizzard

Born in Arkansas to a family of homebrewers and wine makers, Jeff was raised on funky beverages that didn’t fit the “norm”. Calling Texas home since 1973, he grew up with a love of all things local, especially those coming out of the growing craft beer movement. After receiving an engineering degree from UNT he began home brewing to revisit his family roots, and contribute to gatherings of friends and family. In an effort to improve his craft he began participating (and still does) in DFW homebrew clubs and competitions, both as an entrant and a judge. These days you can find Jeff in his element behind the bar in the tap room, making the world a better place one pint at a time….or more likely talking about crafting the perfect wee heavy..or heavy metal..or movies..or what to put in the next firkin with a wee heavy and how to pair that with a heavy metal themed movie event…

Brandon Novara

Brand Ambassador/Wise Catepillar

Born in the land of Green and White , Brandon began his journey to Rabbit Hole Brewing several years ago from Detroit. Before he arrived here in Justin, Brandon honed his craft across Frisco managing bars and developing long term relationships in  not only the local beer scene but in the city and beyond as well. It was finally that the world of social media connected him to Rabbit Hole  and now he has gone from a fan to the Brand Ambassador. The years of being in the bar business back in Michigan and in Frisco has made Brandon “RH’s” Wise Caterpillar “.


Beer Enthusiasts, Volunteers, Mavens of the Curious, The Choir

This biography writes itself every day Rabbit Hole Brewing is open.